Rovio Mobile have been really busy lately! A wildly successful sequel to their awesome "Angry Birds" game, a theme park, an acquisition and expansion, and now a cartoon that will lead up to the movie. The company will be making 52 episodes but the movie has been ruled out until at least 2014.
"We're going to roll out a weekly animation series later this year of shortform content," said Rovio's head of animation Nick Dorra. The series will consist of 52 episodes lasting between two-and-a-half and three minutes each. "We're going to roll it out on all possible devices. We're looking at building a video app for that, and we're also looking at partnerships and so on... We want to be on all screens."
When asked about the Angry Birds movie, Dorra had this to say. "It's in development, but it won't be out in 2013 or 2014, you'll have to bide your time and first watch all of our shorts!" He went on to talk about why Rovio Mobile are making the animated shorts. "It's about telling more engaging stories... and deeper thoughts, deeper feelings of the characters, such as why are they always angry? Angry Birds is not just about the gameplay, and will be in the future less and less about the slingshot, actually, and more and more about the characters."
He also talked about the new game that Rovio Mobile is making. "We are going to release completely new IP this year. Nothing to do with Angry Birds. But we are also working on bringing new projects in the Angry Birds universe that have nothing to do with the gameplay we have seen before," he said.