Last week, we told you that Amazon was about to get more serious about groceries by expanding their AmazonFresh grocery delivery service outside of Seattle - the only place where it has been offered for the past few years.
Today, they've done just that. AmazonFresh is now available in Los Angeles in select zip codes. AmazonFresh offers free grocery delivery (produce, meat, alcohol, etc.) to members. It first launched in Seattle way back in 2007.
Amazon is offering a free 90-day trial of AmazonFresh to Amazon Prime members. After that, your Prime membership will be "upgraded" to a Prime Fresh membership. That entails a $299 yearly fee. Amazon says that through AmazonFresh, members have access to more the 500,000 items and free same-day delivery on orders of $35 or more.
Reports indicate that this expansion into L.A. is just the beginning. After developing AmazonFresh in Seattle for the past 6 years, Amazon is ready to make a bigger push into more markets - San Francisco later this year and possibly 20 or so other urban areas in 2014.