Facebook ads are beginning to move offsite, and one of the most logical and unsurprising places to find them is Zynga.com. Nevertheless, it’s interesting to imagine how many other sites will begin to house Facebook ads and Sponsored Stories in the near future.
Today, the Facebook ads began appearing on Zynga.com, Zynga’s dedicated platform launched back in March which houses their own games as well as other popular games from other developers. Although Zynga.com was a move away from Facebook, the integration with the social network was still ever-present. Now, when you connect to your Facebook account on Zynga.com, you’ll see a couple of new ads on the bottom right-hand corner.
The ads resemble what you’d see on Facebook.com, as do the Sponsored Stories.
The ads say “sponsored,” but also contain a little Facebook icon so that they read “Facebook Sponsored”:
Facebook added an explanation of these news ads to their Help Center:
When you connect with Facebook on Zynga.com, you’ll see personalized ads and sponsored stories. The Facebook ads you see on Zynga are the same ads you see on Facebook.com.
- You’ll only see sponsored stories about activity that has been shared with you
- You can remove ads that don’t interest you by clicking the X
- Facebook doesn’t sell information that tells advertisers who you are
Of course, one has to wonder if this is just the precursor to something much bigger – like an entire slew of Facebook ads on third-party websites. Josh Constine at TechCrunch points out that Facebook recently changed their terms to allow for the showing of regular ads offsite.