As reported last week, YouTube has a new site called YouTube Trends aimed at tracking popular clips on the site. The company claims that 35 hours of video is uploaded to YouTube every minute, so YouTube Trends should provide a good way to find some of the stuff that gains traction. 

While the site was announced a week ago, YouTube is now providing a bit more information about it. 

"YouTube Trends features new algorithmically-generated feeds that highlight which topics and videos are trending right now," explains YouTube Trends manager Kevin Allocca. "The site also offers a ‘top videos’ module and a blog with more in-depth explorations of videos, trends, news, and cultural phenomena as seen through the lens of YouTube." 

"We’ve also created a Trends Dashboard that lets you quickly explore what’s popular in different cities in the U.S. and around the world, as well as within specific demographic groups," adds Allocca.

YouTube created the following video introducing the site:

Last week, YouTube began a 12-day countdown to the holidays, lokoing at the top videos of the year. The site currently points to the top videos in a variety of categories, such as: sports, movie trailers, news/politics, parodies, tech, hip-hop music, vehicles, non-profits and activism, and animals. 

YouTube aims for the site to be the "water cooler for web video."