Google announced the launch of a new localized version of YouTube for Peru at YouTube.pe.
“YouTube Peru will give more exposure to local talent, as well as make the experience of discovering, sharing and commenting on videos have a local flavor, making them more relevant with local tastes,” says Google Peru country manager Gianfranco Polastri. “Peruvians can now browse videos by category or by popularity and find local talent easily, without missing anything that also happens on a global scale.”
“Peru is a multicultural and multilingual country, the result of the merger of different influences and customs throughout the centuries,” says Polastri. “It has a cultural abundance, from its literature, music and dance to its incredible cuisine, famous worldwide for its variety and originality. Taking all this into account, it’s not surprising to find great examples of this culture’s expressions on videos that anyone could enjoy at YouTube, such as Marca Perú, PerúTubers, Alicia and Sucedió en el Perú.”
Here’s a quick look at those:
According to an official blog post, this is the 42nd country to get its own YouTube (and the sixth Latin American country, following Aregntina, Brazil, Mexico, Columbia and Chile), but YouTube also launched in Malaysia last week, and at the time, Google said that was the 42nd country, so Peru might actually be the 43rd. Either way, YouTube is expanding.
At YouTube.com, they’re keeping the original channels coming as well. This week, they announced the Ski Channel. Last week, a new My Damn Channel comedy channel launched.