YouTube has provided insight into the state of its content platform, including some impressive figures regarding its revenue and payouts to creators.
YouTube is the undisputed king of video platforms. The company recently crossed the milestone of two million creators in its monetization program — the YouTube Partner Program (YPP) — and is revealing just how much it has paid those creators over the last three years.
Creators who are part of YPP can make money and earn a living from their content on YouTube with ten different monetization features (and we keep adding more), from advertiser revenue to selling merchandise. Over the last three years, we’ve paid more than $30 billion to creators, artists, and media companies.
With $7 billion in ad revenue in Q2 20201 alone, YouTube’s report is an impressive glimpse into just how important the platform is to Google’s overall business.