YouTube said today it is launching the YouTube Creator Institute, a new initiative aimed at helping content creators improve their skills.

YouTube has partnered with the University of Southern California School of Cinematic Arts and Columbia College Chicago’s Television Department.

To apply to the YouTube Creator Institute applicants will need to submit a 2 minute video displaying creativity, originality, and technical skills. Also 2 short free response questions: Why do you want to attend the YouTube Creator Institute and how does it fit into your long-term goals? (400 words) and Describe the most emotional moment of your life. (600 words).

YouTube says participants will learn about story arcing, cinematography, money-making strategies and social media tactics.

The YouTube blog provides more details. “The YouTube community will vote for two weeks between March 28 and April 8 for their favorite creators.”

“The top voted candidates will move on to the final round, where our film and television school partners will choose the inaugural class for each of their programs, which will be announced on April 20.”