Statistics prove that YouTube.com is one of the most visited pages in existence.  At the same time, anecdotal evidence suggests people barely give it a glance before conducting a search or clicking away.  So a new homepage has been designed, and it’s now launched for everyone to see.

A quick clarification: the overhauled homepage is actually available for everyone who’s logged in to see.  Which some people may view as an inconvenience or even a threat to their privacy, but also allows for a degree of personalization.

A post on the YouTube Blog explained that there’s now an "[i]ncreased focus on videos that matter to you (subscriptions, friend’s sharing, recommendations)."  Also, "You can easily filter your homepage to show only the latest uploads from your subscriptions."

Then other improvements include a system that grays out clips users have already watched, the option to remove any video by clicking an "x" button, and quick access to inboxes.

The blog post summed up, "It’s simpler, more personal, and it makes it easier to follow and watch the videos that are meaningful to you."

If this approach works for you (or doesn’t), be sure to weigh in.  YouTube is looking for feedback and so is almost sure to respond to if it sees a big enough reaction.