YouTube announced the launch of the new Fan Finder ad creation tool today aimed at helping video creators introduce their channels to new fans via TrueView video ads.

Creators can create a video introducing their channel to prospective fans, and submit it YouTube’s Fan Finder, and they’ll make an ad out of it. Viewers will have the option to skip the ad after five seconds.

But here’s the bonus: it’s free. YouTube will show the ad across YouTube at no cost to the creator.

“Fan Finder takes into account the interactions that viewers have with millions of YouTube channels in order reach the people who are most likely to engage with your channel,” says YouTube in a blog post.

Perhaps this will win them back some points lost from the implementation of the new commenting system. Maybe a few anyway.

YouTube suggests that you keep your video short and engaging, with a strong message and a clear call to action. And don’t forget about branding.