YouTube has announced new video and channel exclusions for advertisers, so they can pick specific videos and channel URLs that they don’t want their ads to appear with.
"Here’s an example: let’s say you run a vegan bakery," explains Baljeet Singh. "You want to strike a balance between good exposure for your baked goods online, while staying true to your company values in offering items free of animal or dairy-products. Now you can indicate which videos are not the best fit for your audience. Since your customers are probably not watching ‘Homewrecker Hot Dog’, you can provide this video exclusion under the "Networks" tab."
"Similarly, you might run a keyword-targeted campaign on bakery-related keywords, and exclude whole channels that you don’t feel suit your audience," adds Singh. "So if FoodNetworkTV has videos centered mostly around cooking meat dishes, you have the controls to prevent ads from showing on that channel."
YouTube also suggests using the feature to keep ads from appearing on videos they deem inappropriate for the audience or ones that aren’t performing in terms of click-through rate or conversions.
This is only the latest of some advertising features YouTube has been rolling out recently. Last week, the company announced a new feature that lets advertisers age-restrict videos.