YouTube announced a big initiative on their blog today, structured to help nonprofits. Next Cause is aimed at using online video to help organizations involved in charitable projects around the world.
We’re excited to share the latest addition to the Next Creator family of programs: YouTube Next Cause for nonprofits.
YouTube Next Cause is designed to help organizations that are already changing the world better use online video to drive action. At a one-day summit in San Francisco on April 2, selected participants will get access to everything from training in YouTube fundamentals, to promotion and community engagement tips, to one-on-one consulting sessions to grow their YouTube presence.
We’ve always sought to make YouTube a platform for nonprofits to broadcast their messages. And we’ve seen amazing things happen when the YouTube community comes together in support of great causes [see video below]. With 4 billion views a day, we want to make sure nonprofits have the tools they need to reach the global audience on YouTube and turn video views into donations, volunteerism and awareness.
Applications for YouTube Next Cause are due on February 27, 2012 at 11:59PM PT, and the selected nonprofits will be announced on March 5. This program is open to organizations that are part of the YouTube Nonprofit Program (full eligibility requirements). You can apply online at: http://goo.gl/ODbI6.
Check out what nonprofits are doing on YouTube at youtube.com/nonprofits. And tune in around March 5 to learn more about some of the great nonprofit organizations chosen and what they’re doing to change the world!
In this video, Justine Ezarik talks about one of the projects promoted on YouTube last year, Charity Water.