Twitter launched the ability to embed tweets about a year ago, but now those who prefer the TweetDeck interface to Twitter’s regular interface can take advantage of the functionality too.
It’s interesting that Twitter is implementing features from Twitter into TweetDeck, but still, a year and a half after the acquisition, has yet to include much of TweetDeck’s functionality into the Twitter experience.
We recently had a conversation with Mark Schaefer, author of The Tao Of Twitter. He told us this lack of TweetDeck functionality is the most significant feature (or lack of a feature, rather) we’ve seen from Twitter over the past year.
“Twitter purchased TweetDeck but have not yet integrated it into the core platform and every day I wonder why,” he said. “Twitter’s adoption levels are suppressed by the strange language of the platform and the difficult interface. The company is limiting itself by not leveraging this acquisition and the huge opportunities it presents. Puzzling!”
TweetDeck did get a redesign a few months back. Perhaps in the coming year, we’ll see Twitter do more in terms of bringing TweetDeck feature to the Twitter interface.