Amazon had a pretty good night at the 67th Emmys on Sunday, taking home a handful of statues for its hit original series Transparent.

And in recognition of that, the company is slashing the price of an Amazon Prime subscription by a third.

On Friday, September 25th, you can lock in a year of Amazon Prime for just $67 – $32 cheaper than the normal rate of $99.

If this sort of promotion sounds familiar, that’s because Amazon did this earlier this year. When Transparent won big at the 72nd annual Golden Globes, Amazon slashed the price of Prime to $72 for one day.

If you want to catch the promotional deal, you’ll need to sign up for Prime between 12:00 am ET and 11:59 pm PT on Friday. You can do that here.

“This has been an incredibly exciting year—with the Golden Globes wins in January and now twelve nominations and five Primetime Emmy wins. We are thrilled to celebrate Transparent with our customers by offering a Prime discount,” said Michael Paull, Vice President of Digital Video for Amazon. “Congratulations again to Jill Soloway, Jeffrey Tambor and the cast and crew of Transparent for making such a beautiful show, and to our customers—enjoy!”

If you’ve been thinking about getting Amazon Prime but have been hesitant to pull the trigger, this is the time to do it. It’s not going to get any cheaper than this.

Image via Amazon