Yelp announced today that it will now display user-uploaded photos in-line with review text on business reviews. This will put imagery more directly in users’ faces, obviously.
Yelp simply matches photos and reviews contributed by the same Yelp user for the same business, and displays them together on the business’ Yelp page.
“We have always said that what sets Yelp apart from other review sites is our community of Yelpers who come to the site to contribute rich content,” writes Yelp UI designer Allison Shaw. “Not only are they writing reviews about their experiences with all types of local businesses, they’re also uploading photos. We’re continually working to make the content on Yelp as helpful as possible for people looking to make a spending decision.”
“Now, in addition to pulling out all the literary stops to describe the amazing experience they had at their favorite hair salon, Yelpers’ photographic proof will be right there to give others a visual of their handsome new ‘do,'” says Shaw.
According to the company, users stay on Yelp business listings 2.5 times longer when they have photos.
The feature is currently live on Yelp.com and the mobile site.
Earlier this week, Yelp announced a new e-commerce feature for advertisers, enabling customers to pay businesses right from Yelp. CEO Jeremy Stoppelman had hinted at such features earlier this month at Le Web.