Yelp announced today that it is finally incorporating SeatMe directly into the Yelp experience. Yelp users can now book restaurant and bar reservations from the venue’s Yelp listing.

Yelp announced the acquisition of SeatMe back in July. The price was $12.7 million, and Yelp got the product and the fifteen employees behind it.

The product gives restaurants and bars a flat fee structure without “per diner’ fees. Features for businesses include table management, online reservations, wait list management, and a guestbook.

“Over 117 million average monthly unique visitors (as of Q3 2013) are turning to Yelp to help them decide where to go to spend their hard earned dough and the SeatMe reservation feature is yet another way to help consumers seamlessly close that loop between discovering a great local business and experiencing the best that business has to offer,” says Yelp’s Alex Kvamme in a blog post.

“Since waiting in line isn’t your favorite thing to do (just guessing, but pretty sure I’m right), whip out Yelp and nab a reso before you head out,” Kvamme adds. “Now instead of just drooling over the review highlights for Oakland, CA hot spot Hopscotch (duck fat chips and sweet potato gnocchi?!) you can take your fantasizing to the next level and snag a reservation on the spot.”

According to Yelp, 20% of SeatMe venues are bars and lounges.

As Yelp CEO Jeremy Stoppelman discussed on more than one occasion earlier this year, the company is looking to add more features that “close the loop” from local business to customer. Reservation booking fits that bill. At Le Web, he discussed wanting to turn Yelp into a platform, and expressed interest in adding more ecommerce features.

Image: Yelp