Yahoo Upgrades Yahoo Finance Search

Chris CrumBusiness

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Yahoo has made some improvements to its Finance Search interface. Yahoo Finance Search is now including results from the web, and can uncover details on companies and executives, find info on private companies, and help determine what companies are associated with topics, Yahoo says.

Every page of Yahoo Finance has a link that says "Finance Search". Users can simply click this to search or browse a list of the day's popular finance searches.

Yahoo Finance Search

When a user's search exactly matches a ticker or quote name, the user will see pricing information and a chart. They will also get news stories from Yahoo and the web. Another section provides a list of companies (pubic and private), ETFs, Mutual Funds, and Indices (from US and worldwide exchanges) generated from matches between the user's search and content on Yahoo Finance, including company/quote name, ticker, business summary, key execs, analysts, and insiders.

Yahoo Finance Search

"As an example, you can enter the name of a person ('Carol Bartz') or a topic ('biodynamic farm') to find related companies," explains Yahoo. "In the example of Carol Bartz, she is a key exec and insider at the companies listed. In the example of 'biodynamic farm,' biodynamic farm is mentioned in the business summary on the company profile pages."

When a user uses web search results, they will find content from Yahoo Finance and the web. In the default "all results" view, the top three results come from Yahoo Finance and the ones after that are from the web. However, users can choose the option to view only results from Yahoo Finance or only the web.

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Chris Crum
Chris Crum has been a part of the WebProNews team and the iEntry Network of B2B Publications since 2003. Follow Chris on Twitter, on StumbleUpon, on Pinterest and/or on Google: +Chris Crum.