The Academy of Television Arts & Sciences announced today that Yahoo will be its official digital partner for red carpet and behind-the-scenes content surrounding the 65th Primetime Emmy Awards.
“Yahoo! is the Television Academy’s official online destination to live stream the red carpet and offer the Academy’s Backstage LIVE companion program, as well as deliver exclusive streaming content after the live coast-to-coast television broadcast airing Sunday, September 22, 2013, on CBS,” a spokesperson for Yahoo tells WebProNews.
“As television viewing habits evolve and people are consuming content across multiple platforms, it is imperative that the Television Academy meet the demands of the public,” said Maury McIntyre, Academy of Television Arts & Sciences Vice President of Digital. “Yahoo! is the ideal digital partner with a reach unlike any other to bring the Primetime Emmy red carpet and Backstage LIVE — and all of the Academy’s year round events — to television fans far and wide.”
Yahoo is the first digital partner for the academy outside of the broadcast networks. By partnering with Yahoo, it has the potential to reach 700 million of the company’s users.
The content itself will be showcased on a hub within Yahoo TV. This will include live coverage leading up to the awards beginning with the nominations announcements on July 18th. It will extend after the awards, and will also feature a live stream from the Red Carpet before the show, backstage coverage during the show, and from the Governors Ball after the show.
Yahoo will also offer interviews with key players, photo galleries, analysis of the vote, and features on fashion as well as the “best Emmy moments”.
For months after the show, Yahoo will offer a series called “An Evening With…” This will include discussions with creators and stars of various shows.