Yahoo and MLB.com have launched “MLB.com Full Count,” a new online video offering produced and powered by MLB.com in partnership with Yahoo Sports.
“MLB.com Full Count lets fans follow live Major League Baseball action throughout the remainder of the regular season featuring live look-ins to key plays and pivotal moments, and in-progress video highlights from around the league, as well as statistical data and historical footage relevant to the day’s action,” a spokesperson for Yahoo tells WebProNews.
It’s free and is immediately available here.
Next year, the product will cover the entire regular season, starting with the first full day of games. It will also later expand to be available on mobile and tablet devices.
MLB.com is also providing Yahoo with access to daily highlights from every game.
#Reds have the bases loaded in 5th. Heading out for live look-in. #mlbfullcount
“This product continues our seven-year relationship with MLB.com and builds on our leadership as the No. 1 general sports site online,” said Ken Fuchs, vice president, Yahoo Media Network. “MLB.com is one of our most innovative partners, and they have delivered a product that will provide avid baseball fans a fast-paced daily destination to follow their teams and the biggest games, players and moments as well as unique video and integrated solutions for our advertising partners.”
“We have built Full Count to deliver MLB highlights to fans as they happen in a user-friendly, media-rich environment,” said Kenny Gersh, senior vice president, business development, MLB.com. “We are pleased to continue to bring MLB content to Yahoo!’s massive audience.”
Yahoo sports, by the way, is credited as the top sports property online with over 48 million monthly users.