Yahoo Japan’s approach to online video technology will soon change a great deal. Indeed, the company’s partnered with Ooyala, an online video specialist, and its tech is supposed to be incorporated into just about everything Yahoo Japan owns.
A quick note/reminder: Yahoo Japan is not exactly the Yahoo most Americans know. Yahoo only owns 33 percent of the organization, while Softbank controls a 41 percent stake. And Yahoo Japan’s also on a different path in other respects, as it’s arranged to make use of Google’s search tech, for example.
Anyway, an official statement announced today, "Ooyala and Yahoo! Japan will collaborate on a broad-scale initiative to optimize business results for Japanese broadcasters, publishers, advertisers and content creators. Yahoo! Japan will standardize on Ooyala technology across all of its properties for initiatives such as cross-platform video delivery, subscription and advertising services."
Then the statement continued, "With Ooyala, Yahoo! Japan will deliver rich video experiences on connected PCs, smart phones, tablets and televisions in the Japanese market. Additionally, Yahoo! Japan will both sell Ooyala video technology and provide support for thousands of media publishers and brand marketers that use Ooyala."
This deal is set to last for at least two years. Unfortunately, no financial details were disclosed.
Ooyala was founded in 2007, and its other customers (of which there are over 500) include the Grammy Awards, the Telegraph, and Time Inc.