Why Is iTunes Trying To Be Like Zune?

Chris CrumIT Management

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An interesting storyline has made it to Techmeme. Apple's iTunes slogan is strikingly similar to the one Microsoft uses for Zune.

This revelation appears to have started with Microsoft blog Zunited, which points out a number of elements where Apple has been "inspired" by Microsoft, including design and social networking.

"This was no coincidence," Zunited blogger CoryRS says of the slogan. "It looks like Microsoft had some good ideas and Apple took notice. The disappointing part is how few people noticed."

Above, you can see the Apple version. Here's Microsoft's:

Zune entertainment everywhere

Here's some of the Twitter discussion around the topic:

iTunes feeling like it has to compete with Zune? Time-warp. http://t.co/UifRlMkC 28 minutes ago via Twitter for Mac ·  Reply ·  Retweet ·  Favorite · powered by @socialditto

Or, perhaps everyone forgot there was a Zune http://t.co/yYsuhSfp 7 minutes ago via Safari on iOS ·  Reply ·  Retweet ·  Favorite · powered by @socialditto

I hope so! QT @JayTBennett Apple copy Microsoft's Zune tag line... Wonder if lawyers will be involved? http://t.co/Ywsrfw5u 59 minutes ago via MetroTwit ·  Reply ·  Retweet ·  Favorite · powered by @socialditto

Looks like Apple ran out of ideas. Look at http://t.co/tdoTWqhS and http://t.co/769lOIDh (For the lazy: http://t.co/NO1e6VNE) 1 hour ago via web ·  Reply ·  Retweet ·  Favorite · powered by @socialditto

Isn't this considered the most sincere form of flattery or somethingerother? RT @GrahmSkee Hahahahahah... http://t.co/azL4QttZ 1 hour ago via MetroTwit ·  Reply ·  Retweet ·  Favorite · powered by @socialditto

Apple iTunes is now getting its inspiration from that old meme Microsoft Zune. #ExactCopy #MarketingFail http://t.co/AsLFVDqz 2 hours ago via web ·  Reply ·  Retweet ·  Favorite · powered by @socialditto

Coincidence. Blogs need clicks. “@bhavishya: Apple Copies Zune Tag Line For iTunes http://t.co/lpqB32Ji 3 hours ago via Tweetbot for iOS ·  Reply ·  Retweet ·  Favorite · powered by @socialditto

I can't personally confirm which site had the slogan first. I actually have a Zune, and I don't use iTunes. Even as a Zune user, I've rarely had any reason to go to the actual site that says this. I haven't seen anybody so far speaking out and saying that Apple had it first, however.

If both companies are attached to the slogan, this could become an issue.

Recent rumors/reports indicate Microsoft may be planning a new music service, which could either replace or complement Zune, but geared more towards Xbox 360 and Windows Phones.

Chris Crum
Chris Crum has been a part of the WebProNews team and the iEntry Network of B2B Publications since 2003. Follow Chris on Twitter, on StumbleUpon, on Pinterest and/or on Google: +Chris Crum.