White iPhone Gets Spring Release Date

Today Apple’s Senior Vice President of Worldwide Product Marketing, Philip Schiller announced via Twitter that the long-awaited and (possibly) much-anticipated white iPhone will be released this...
White iPhone Gets Spring Release Date
Written by Josh Wolford

Today Apple’s Senior Vice President of Worldwide Product Marketing, Philip Schiller announced via Twitter that the long-awaited and (possibly) much-anticipated white iPhone will be released this Spring.

In late January, AppleInsider reported that Apple was partnering with a Japanese company to resolve problems with their white paint.  Apparently, the mixture had consistency issues involving the thickness that resulted in an enormous number of defective iPhones; so many, that Apple felt uncomfortable moving forward with production.

@airickanderson Hi Eric. The white iPhone will be available this spring (and it is a beauty!). 22 hours ago via Twitter for iPhone · powered by @socialditto

A certain white product sold worldwide during the huge kickoff weekend for Apple seems to suggest that they have resolved the white paint problems to their satisfaction.

Despite “being a beauty,” according to Schiller’s tweet, is there really a large market for the white iPhone?  Statistics released about the iPhone 4 launch suggest impressive brand loyalty in that only 23% of buyers were new to the iPhone.  Apple customers have no problem upgrading early and often.  The question is: Will this fierce love for the newest and trendiest translate to a color, or will those dissatisfied with their dull, black phones opt to pay twenty bucks for any of the plethora of unique cases offered to consumers?

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