So, what the hell is happening with Google Now for iOS? According to conflicting reports from people on each end, it’s stuck in some sort of non-existent approval limbo.

Speaking at the Big Tent Summit in India earlier, Google Executive Chairman Eric Schmidt made a sort of off-handed remark about Google Now and whether we’ll be seeing it pop up for iOS in the near future.

“You’ll need to discuss that with Apple,” Schmidt said. “Apple has a policy of approving or disapproving apps that are submitted into its store, and some of them they approve and some of them they don’t.”

Not exactly crystal in its clarity, but it suggests that Google Now for iOS’ fate currently rests in the hands of Apple.

Now, Apple is denying this. According to CNET, Apple told them that Google Now has not even been submitted to the App Store for approval. Apparently, Schmidt is misinformed, at best.

Nearly a year ago, Google Now launched at an Android-exclusive product. It may be coming to Chrome pretty soon, but it looks like its fate on iOS, if it exists, is up in the air.

Last week, a video “leaked” (or surfaced, depending on whether not not you feel it’s legitimate) showing Google Now for iOS. It looks official enough, and it led many to believe that Google Now would be heading to iPhone and iPad sooner than later.