WebMD has launched WebMD Health Exchange, a new health social networking platform.
WebMD Health exchange allows people to connect with health experts and other WebMD members to share experiences, discuss personal challenges, and receive answers and support.
"WebMD Health Exchange is a powerful new way to connect our 60 million monthly users to share their own experiences and personal wisdom across any area of health and wellness," said Wayne Gattinella, President and Chief Executive Officer, WebMD.
"We expect Health Exchange will quickly become a trusted source of information for our users and an important new communications platform for our sponsors."
WebMD Health Exchange is being integrated throughout WebMD.com, giving people the ability to connect with others on relevant topics. Along with expert led communities, members can create their own communities and exchange information with other users. Communities can be created for public access which are searchable on WebMD and online, or members can create their own private communities to share information with others.
Doctors from Duke Medicine will provide expertise for communities ranging from asthma to rheumatoid arthritis. Experts from the National Health Council, National Osteoporosis Foundation, American Gastroenterological Association, North American Menopause Society, and the American Veterinary Medical Association will lead related community discussions.
The WebMD Health Exchange will also allow third party sponsors to create branded exchanges and to host consumer discussions on specific health and wellness topics.