Wal-Mart Stores Inc. is accelerating its push into aerial logistics, planning to deploy drone delivery from 150 additional locations this year in partnership with Alphabet Inc.’s Wing unit. The move catapults access from 2 million to over 40 million U.S. customers by late 2027, according to company announcements. This expansion, detailed in a Wall Street Journal report, builds on pilots in Texas and Georgia, targeting urban centers from coast to coast.

Federal Aviation Administration rules proposed in August 2025 cleared key barriers for beyond-visual-line-of-sight flights, enabling operators to scale without constant human oversight. “We want to help customers get what they want, when they want and where they want it,” said Greg Cathey, Walmart’s senior vice president of digital fulfillment transformation, emphasizing quick trips for one to a few items. Wing’s drones, carrying up to 5 pounds over 6 miles, deliver in under 30 minutes via tethered drop-offs.

Regulatory Tailwinds Fuel Rapid Growth

Drone operators previously navigated waivers or spotters, inflating costs versus ground drivers. Robin Riedel, executive vice president for aviation at Metropolis Technologies, noted, “All the fundamental hurdles we would have talked about three years ago, we’ve overcome.” Walmart, with over 4,600 U.S. stores, now eyes Los Angeles, Houston, Cincinnati, St. Louis, and Florida cities like Orlando, Tampa and Miami. The retailer also partners with Zipline in Texas and Arkansas.

Recent launches underscore momentum. Wing kicked off service at five Houston-area Walmart stores this month, marking Greater Houston’s first drone deliveries for groceries and essentials. TechCrunch reported the partnership will hit over 270 stores by 2027, while DroneLife highlighted Houston hubs enabling thousands of daily beyond-visual-line-of-sight orders.

Houston Launch Signals National Push

Wing’s X posts celebrated the Houston rollout as the “start of our expansion to 40 million Americans,” with drones serving urban sprawl amid rising demand. Mashable flagged Los Angeles among new major cities, aligning with Walmart’s goal to blanket “most areas that we operate in,” per a Fortune executive quote from October 2025. Zipline, meanwhile, grew Texas operations to McKinney and Red Oak, per DroneLife.

Customer habits favor drones for urgent needs like meal ingredients or medicine; Wing says a quarter of users order thrice weekly. Walmart+ members get free drone delivery, with $19.99 fees otherwise via app or site. Neither disclosed per-delivery costs, but scale promises efficiencies over trucks in traffic-choked metros.

Competitive Skies Heat Up

Amazon.com Inc., DoorDash Inc. and others test drones, but Walmart’s store network gives it an edge for rapid fulfillment. Wing’s average under-19-minute times, noted in a Wing announcement from June 2025, now extend to Atlanta, Charlotte, and beyond. A Walmart corporate release touted five new cities then, redefining retail speed for millions.

Challenges linger: noise, privacy fears, and weather limits persist, though operators report community buy-in via education. Wing’s X activity shows drones navigating driveways and courtyards precisely via GPS. Zipline’s X boasts 500,000-plus deliveries, now including Chipotle burritos in tests, signaling broader cargo potential.

Operational Nuts and Bolts

Wing loads orders into takeout boxes on tethers, hovering for safe yard drops. In Dallas-Fort Worth since 2022, Walmart saw steady uptake; expansions to Northwest Arkansas and Charlotte followed. Fortune cited new sites near headquarters with Wing. Houston’s sprawl suits drones, per Retail Technology Innovation Hub.

By 2027, 40 million in reach dwarfs current scale, per Wing’s NRF 2026 reveal alongside Alphabet CEO Sundar Pichai. X sentiment from Wing emphasizes “ultra-fast” as retail’s new norm. Zipline’s Arkansas and Texas footprints complement Wing, diversifying Walmart’s fleet.

Path to Ubiquity

Execs envision drones for most operations zones. Click2Houston covered Houston’s January debut for over-the-counter meds. DroneLife’s January 11 piece on the 150-store plan projects nationwide transformation. Safety records and FAA nods position Walmart ahead, blending retail density with aviation tech.

Investors eye margins as volumes rise; labor savings shine sans drivers. Community posts on X from Wing highlight real-world wins, from FedEx packages to Smithsonian displays of early U.S. residential flights. Walmart’s drone bet redefines last-mile economics for good.