Walmart has acquired OneRiot. OneRiot’s tech team will move to Silicon Valley and become part of the @WalmartLabs team this month.”

If you’re unfamiliar with OneRiot, it was an early entrant into the realtime search space, but inevitably folded that part of its business in favor of a social mobile ad network.

“OneRiot has developed some pretty nifty technology that analyzes social media signals from popular networks like Twitter and Facebook to deliver ads that are relevant to consumers’ interests,” writes Anand Rajaraman on the @WalmartLabs blog. “As our teams debated the finer points of Big Data, Fast Data, and machine learning technologies, it became clear to us that we could find no better colleagues than the guys at OneRiot.”

“Here at @WalmartLabs we’re doing some amazingly interesting and impactful work at the intersection of social, mobile, and retail,” says Rajaraman. “The technology at the core of what we do is the Social Genome, which enables us to connect millions of consumers with the best products based on their interests at any given moment. The OneRiot technology will enrich the Social Genome, and the OneRiot team adds to the already deep expertise we have around social data analysis.”

Tweets from OneRiot CEO Tobias Peggs: