Wajam is launching a new feature for social shopping. If you’re unfamiliar with Wajam itself, it’s a browser extension that adds social search results to your search experience across the major search engines and other sites including Amazon, Yelp, YouTube, eBay and others. The company has now partnered with Shopping.com to offer consumers a comparison shopping experience service from more than 3,500 merchants. Of course it also includes data from your friends, much like the traditional Wajam experience.

“The biggest advantage of Wajam Social Shopping is that we are giving users reviews and recommendations from people they trust, instead of strangers,” CEO Martin-Luc Archambault tells WebProNews.

According to Wajam, 90% of people consult with a friend or expert before making a decision.

“I actually purchased a baby carrier after seeing a tweet,” says Archambault, when asked to provide an example of when he has used his friends online activity to help make a purchasing decision. “And I frequently book hotels based on my friends’ online recommendations.”

Archambault says Wajam is working on mobile, but doesn’t have any news on a launch date.

More on the Wajam blog.