CNBC is reporting that ViacomCBS may be preparing to release a new streaming service.
According to the report, the new streaming service will build on CBS All Access, combining it “with Viacom assets including Pluto TV, Nickelodeon, BET, MTV, Comedy Central and Paramount Pictures, said the people, who asked not to be named because the product discussions are private.”
Initial discussions seem to indicate three tiers: an ad-supported free service, a base plan that costs less than $10/month and a premium service that would include Showtime.
As CNBC points out, while CBS All Access predates Apple TV+ and Disney+, not to mention the upcoming HBO Max and NBCUniversal’s Peacock, after the merger with Viacom, there is far more content that could be made available. The new service will likely be far more well-rounded and able to better compete directly with the other streaming services.
Even so, with a new streaming service seemingly popping up every few weeks, experts are already warning that viewers are experiencing “subscription fatigue.” Hopefully the new service truly builds upon—and replaces—CBS All Access rather than being offered side-by-side.