Feeling pressure from rival carriers T-Mobile and AT&T, Verizon announced a new “More Everything” plan that gives its customers, well, more of “everything” for their money. The new plan primarily benefits families and users who don’t consume as much data. Families who choose a plan containing over 10 gigabytes a month are rewarded with $20 off their monthly bill. Users only consuming 250mb a month see a smaller $15 charge. Extra bonuses also include unlimited international messaging and 25 GB of cloud storage.

The plan also favors those already enrolled in Verizon’s Edge program, a plan which is sort of like a “shortcut” to a newer phone. Instead of waiting for an upgrade, customers in the Verizon Edge program pay the full retail price of their new phone divided into their monthly payments. Now with the “More Everything” plan, Edge customers can see an extra $10 off their monthly plan (which, when you think of the $120/year saved off your new phone, it’s a great discount!)

Who Doesn't Want #MORE?! More Everything Gives New & Existing Customers More From Their Wireless Plans http://t.co/a4013nYrom via @VZWNews

— Verizon (@Verizon) February 13, 2014

Verizon’s “More Everything” is their way to staying alive in the industry-wide fight between carriers, which started last year when T-Mobile decided to eliminate the 2-year contract. Most recently, T-Mobile also offered to pay Early Termination Fees if you decided to switch to their carrier. AT&T made their own move by drastically reducing their family plans to remain competitive.

Now, Verizon is hoping to hang on to customers and prevent switching with “More.” “MORE Everything changes the game by adding even more of what customers want from their wireless provider in a single, simple monthly plan,” said Ken Dixon, chief marketing officer at Verizon Wireless. “Verizon Wireless led the way with the introduction of shared data plans, and MORE Everything is the next leap forward with more storage, more messaging and more choice, all on a 4G LTE network that is unmatched in coverage and capacity.”

Almost in tears from excitement now I get an extra GB of data per month thanks to @Verizon More Everything plan

— © Sean Jost (@injostice) February 16, 2014

Image via Wikimedia Commons