Verizon has announced it is partnering with Unity to help drive 5G-powered digital experiences and mobile edge computing (MEC).
5G is the next generation of wireless technology that promises revolutionary speeds, opening up a whole new world of digital possibilities. Augmented reality (AR), virtual reality (VR), gaming, autonomous driving and much more all benefit from the speeds 5G can provide. Edge computing and MEC is another area where 5G can make a big difference, allowing data to be processed faster at or near the point of collection.
Verizon has been investing heavily in its 5G network. Until recently, it had primarily focused on the fastest variety of 5G, the high-band mmWave, which Verizon calls Ultra Wideband. The company has also spent big at the FCC auction for coveted mid-band spectrum, often considered the sweet spot for 5G, offering a good combination of speed and coverage.
Unity, on the other hand, is the maker of the popular Unity game engine, as well as the creator of the popular Fortnite game. Unity’s engine is also one of the leading VR platforms. This portfolio makes Unity a natural choice for Verizon to partner with to provide 5G content.
“We are entering an era of technology-led disruption where 5G and MEC will not only transform the full enterprise lifecycle, it will change the way consumers experience gaming and entertainment,” said Tami Erwin, CEO of Verizon Business. “Every business is accelerating the shift to digital for their employees, supply chain or end-customer experience. So whether you’re an enterprise reimaging how you do business using predictive real time insights, computer vision, machine learning and artificial intelligence, or a mobile gamer who simply wants to download the hottest new game in seconds and enjoy data intensive, multiplayer games conventionally reserved for consoles, the future is happening right now.”
“We know the world is demanding high-speed, AAA content, whether it’s an educational augmented reality application or a robot running a simulation of a digital twin,” said Ryan Peterson, VP, Solutions, at Unity. “5G is the key piece for us to facilitate these real-time 3D experiences broadly and to better meet the demands of the real-time economy.”
This partnership further illustrates the emphasis wireless companies are placing on providing content that aligns with their core business. In October, T-Mobile announced TVision, its foray into streaming TV. Similarly, AT&T has its own streaming service. In an industry known for its churn — where customers switch from one company to another — providing high-quality digital experiences may play a big role in increasing brand loyalty.
Image Credit: Unity & Verizon