Social media  research company Fizziology, has partnered with Variety to create a weekly chart of the most popular movies in social media.

The Weekly Fizz10, Fizziology’s proprietary chart of the 10 ten movies in social media, will appear every Wednesday on Variety.com. The partnership also includes the use of additional Fizziology social media data.

The Weekly Fizz10 tracks and ranks movies starting four weeks before release through their third week of release.  The rankings are determined by Fizziology’s social media analysts who read and score a sample of social media chatter to grade sentiment, spot trends, and find out what is driving conversation.

"The industry has been using social media to promote, but a lot can be learned from listening. These millions of online conversations are impacting entertainment,” Ben Carlson, President and co-creator of Fizziology.

“We help marketers, content creators and other entertainment decision makers understand what people are talking about – spotting challenges and opportunities."