The second Major of the year and undoubtedly the toughest, The U.S. Open, kicked off today at the famed Blue Course at the Congressional Club in Bethesda, Maryland. As Tiger Woods news tends to be the star of any PGA event, his announcement a little over a week ago on Twitter that he will be sitting this one out has made quite the splash.

It’s a well known and regrettable fact that PGA Tour viewership drops when Tiger isn’t in the field. In an attempt to create buzz for the tour and to raise money for charity, Farmer’s Insurance has partnered with four of the tour’s younger stars to create a song and accompanying music video entitled “Oh Oh Oh” by the band Golf Boys.

Part OK Go, part boy band and part rap video, it shows Ben Crane, Bubba Watson, Rickie Fowler and Hunter Mahan acting a fool on the course. It’s a pretty entertaining watch. Check it out below –

Here’s how the charity part works –

As part of Farmers’ support of “Oh Oh Oh,” Farmers will donate $1,000 for every 100,000 views of the “GOLF BOYS” video. The charitable proceeds will support both Farmers and Ben Crane charitable initiatives in support of Farmers’ sponsorship of the Farmers Insurance Open. Crane has released a series of entertaining videos in 2010 and 2011, his most notable being a spoof on his workout routine which landed nearly 600,000 views on YouTube.

As of right now, the “Oh Oh Oh” video has around 621,000 views in just a couple days. Do the math that’s not a bad little piece of change for watching a viral vid. Also, according to Bubba Watson’s tweet, the song is available on iTunes and the proceeds will go to the same charities.

Sure, cynics can say that this was just a way for Farmers Insurance to promote their ties with the PGA, and that’s fine. (They would be right) But anything that is entertaining, promotes the PGA tour, and helps charity is OK in my book.