In the ever-shifting landscape of digital payments, Amazon’s integration with Apple Pay has long been a point of contention for consumers seeking seamless transactions. As of late 2025, recent developments suggest a thawing in this relationship, with new workarounds and potential direct support emerging. This deep dive explores the current state, historical context, and future implications for industry players, drawing on insights from recent reports and expert analyses.

Historically, Amazon has resisted adopting Apple Pay, opting instead for its own payment ecosystem. According to a 2024 article from SaaSant, ‘Does Amazon Accept Apple Pay?’, the e-commerce giant did not support Apple Pay directly, forcing users to add cards manually or use alternatives. This stance stemmed from competitive dynamics, as Amazon prioritized its in-house solutions like Amazon Pay.

The Historical Resistance

However, user demand has been vocal. Discussions on Apple Community forums, as noted in a 2025 thread titled ‘How do you use Apple Pay on Amazon’, reveal frustration among iPhone users. One contributor stated, ‘You don’t. Amazon does not accept Apple Pay.’ Yet, the same thread highlights inquiries to Amazon’s AI assistant Rufus, which declined to confirm, and customer support affirming the lack of support.

Reddit threads from 2023, such as one on r/applehelp, echo this sentiment, with users questioning why Apple Pay isn’t an option when adding payment methods. The post ‘Using Apple Pay as the default payment method on Amazon’ garnered comments about adding Apple Card details manually, but not true Apple Pay integration.

Emerging Workarounds and Integrations

Fast-forward to 2025, and the narrative is changing. Mashable’s recent guide, ‘How to use Apple Pay on Amazon to shop Black Friday 2025‘, published just hours ago, outlines steps for using Apple Pay during sales events. It emphasizes linking Apple Pay-enabled cards for select third-party sellers on Amazon who accept it, providing a semi-seamless experience.

Similarly, Yahoo’s March 2025 article ‘How to use Apple Pay on Amazon when shopping the Big Spring Sale’ details how users can opt for Apple Pay at checkout for eligible items. This indicates Amazon is allowing partial integration through vendor partnerships, as confirmed by Uptun’s May 2025 guide ‘Can You Use Apple Pay on Amazon? (2024 Complete Guide)’, which notes, ‘With more online retailers accepting Apple Pay, Amazon has jumped on board for certain transactions.’

Vendor Partnerships and Partial Adoption

BattleVerse.io’s May 2025 post ‘Is There A Way to Use Apple Pay on Amazon Without An Apple Card?’ clarifies that while direct acceptance is absent, workarounds exist via Apple Card or gift cards added to Apple Wallet. It states, ‘Amazon doesn’t directly accept Apple Pay, but a lot of people have tried things to get around that.’

Apple Support’s 2025 update on ‘Payment methods that you can use with your Apple Account’ lists various options but doesn’t explicitly mention Amazon. However, Lifewire’s September 2024 piece ‘Can You Use Apple Pay on Amazon?’ warns that using Apple Pay-linked cards may not yield the same benefits as direct use, advising users to search for supporting vendors.

Recent News and Sentiment on X

Current sentiment on X (formerly Twitter) reflects growing excitement. A post from 9to5Mac in August 2025 highlights Apple’s Wallet app simplifying Amazon returns, stating, ‘Apple’s Wallet app just made Amazon returns easy, and more is coming.’ This suggests deeper ecosystem ties.

The Hollywood Reporter’s October 2024 article ‘Amazon and Apple Strike Deal to Bring Apple TV+ to Prime Video’ points to broader collaborations, potentially paving the way for payment integrations. On X, users like Slash in November 2025 praised Amazon’s return options integrating with Apple Wallet, calling it ‘clutch.’

Broader Industry Collaborations

Analysts see this as part of a larger trend. Wise’s 2022 guide, updated in context, originally questioned ‘Can You Use Apple Pay on Amazon?’, but 2025 updates indicate progress. Mashable’s October 2024 piece on using Apple Pay for Prime Day sales reinforces this, providing step-by-step instructions for a ‘seamless shopping experience.’

From an industry insider perspective, this evolution could disrupt payment processing fees. Apple takes a cut from Apple Pay transactions, which Amazon has historically avoided. As noted in a 2020 tweet by Mark Gurman, Apple has allowed premium apps like Amazon Prime to use their own payment methods to bypass the 30% cut.

Payment Fee Dynamics

Recent X posts, such as Zap’s November 2025 announcement of ‘Buy with Apple Pay’ supporting one-tap purchases in 100+ countries, underscore the appeal of frictionless payments. This could pressure Amazon to fully integrate to retain users.

Watcher Guru’s 2023 guide, still relevant, troubleshoots common issues like card verification, advising, ‘Ensure you have sufficient funds in your account and that your card is not expired.’ Such tips are crucial for users navigating partial integrations.

Troubleshooting and User Tips

Looking ahead, posts on X like Abella Danger’s 2021 quip about Amazon’s pettiness in not accepting Apple Pay in stores highlight ongoing tensions. Yet, a 2024 post from Shay Boloor about Shopify and Amazon’s partnership expansion suggests seamless checkouts, potentially including Apple Pay.

Pi Crypto News’s 2024 post on Amazon and Apple integration into crypto ecosystems adds another layer, speculating on a ‘new era of digital economy.’ While speculative, it reflects broader fintech convergence.

Future Fintech Convergence

For industry insiders, the key takeaway is monitoring regulatory pressures. With antitrust scrutiny on both companies, as covered in various reports, forced integrations could accelerate. Amazon’s search results page for ‘Apple Pay’ lists related products, hinting at soft promotions.

Ashley’s November 2025 X post notes Target’s recent Apple Pay rollout after contract expirations, suggesting similar paths for Amazon. Karl’s post discusses long-term open payments reducing the need for specific Apple Pay support.

Regulatory and Competitive Pressures

REALCASH’s November 2025 X post promotes Apple Pay methods with linkable cards, indicating community-driven solutions. Collectively, these developments signal a pivotal shift.

In essence, while full integration remains elusive, the patchwork of workarounds and partnerships is reshaping how consumers pay on Amazon, with implications for the broader e-commerce and payments industry.