Car service Uber has just cut rates in nearly 50 cities across the US.
Uber’s not saying exactly what the rate cut will be, but it’s guaranteeing that it will reduce cost for riders while still maintaining wages for drivers.
In fact, the company is making that point a key part of the initiative.
In the past, Uber has implemented price cuts without a guarantee for drivers. However, this time around, we’re trying a new approach. We’re so confident in the earnings gains drivers will see that we’re making earnings guarantees in every city where we’re cutting prices. We feel that it is important for drivers to have this kind of certainty and comfort going into a price cut.
If you live in one of these 48 cities, your Uber ride will now be cheaper.
Albuquerque
Atlanta
Austin
Baltimore
Baton Rouge
Charlotte
Cincinnati
Cleveland
Columbus
Connecticut
Corpus Christi
Dallas
Denver
Detroit
Fayetteville, NC
Fresno
Grand Rapids
Hampton Roads
Indianapolis
Inland Empire
Jacksonville
Kansas City
Lansing
Lexington
Lincoln
Louisville
Madison
Miami
Milwaukee
Minneapolis
Modesto
Oklahoma City
Orlando
Palm Springs
Portland, ME
Providence
Raleigh-Durham
Richmond
Sacramento
Salt Lake City
San Antonio
San Diego
Santa Barbara
Spokane
Toledo
Tucson
Tulsa
Wilmington, NC
“We expect that these seasonal price cuts will help bring newer Uber markets in line with our larger ones with lower costs for riders, higher earnings for drivers, shorter wait times for both, and a better experience for all,” says Uber.
Will the company take a loss at times due to this new pricing structure? Perhaps. But it’s clear that Uber is looking to grow its user base and fight off the competition – apparently that’s what matters right now.
Image via Uber