Tyra Banks made a big announcement last week after teasing fans on social media with the promise of something “fierce”: her new makeup line, TYRA Beauty, has now launched.

The supermodel and host of America’s Next Top Model says she couldn’t really talk about why she attended Harvard in the past, but there was a specific reason, and now she’s putting her education to work in the real world.

“The creation of my cosmetics experience has been years in the making. Do you know how good it feels to finally be able to tell the world why I attended Harvard Business School?! I truly learned how to master building and leading my own cosmetics experience,” she told People Magazine.

Banks says she doesn’t want her cosmetics line to be just another face in the crowd; standing out and doing something different is always her goal.

“The TYRA Beauty cosmetics experience has a lot of innovative elements. I’m obsessed with being different, unique, a leader. Our new beauty business is all about badassery. I’m approaching beauty differently: bigger, bolder, badder.”

TyTy's been working on a special project just for YOU! Go to http://t.co/dbBpSIPk2X & press play. pic.twitter.com/C9TAhIiG5P

— Tyra Banks (@tyrabanks) October 3, 2014

SMACK MY FAT..LASH! Yeah, U read that right..TyTy wants U to SMACK IT w/ her NEW mascara! Buy now to get UR smack on: http://t.co/BVjnicum34

— Tyra Banks (@tyrabanks) October 3, 2014

“@notanothertween: #Werk Living for the #oopsliner by @tyrabanks. https://t.co/Ij0XCUV51p” ME2! U ORDER YET? IT'S AMAZING -TyTy

— Tyra Banks (@tyrabanks) October 4, 2014

Banks shared some of her “Do’s” and “Don’ts” with Good Morning America this week, which include:

1. DO use your fingers! Your skin is the perfect applicator for cream blush, highlighter, concealer and more. Use those digits to blend, blend, blend. TyTy uses hers for her “in a Stick” TYover products.

2. DO paint it on! Paint it ALL on! Don’t be afraid to rock a bold lip AND a bold eye. The camera will love you.

3. DO apply that extra coat of mascara. Layer it on! You can never have enough lash love.

1. DON’T sleep in that makeup. You’ll have a less smooth palette to work with in the future.

2. DON’T get ‘mask face’. Slathering one foundation all over your face will make you look one dimensional. Contour that face with some TYover sticks and come into 3-D reality.

3. DON’T skip the lip. A pop of bright color on that pucker can make the rest of your face glow in a pinch.