Twitter’s been running a test that allows users to create simple, two-choice polls inside tweets. Now, the company says its rolling the feature out to all users.
Any time now, you should get access to Polls. An icon will appear in your tweet compose box, and you’ll be able to create two options for your followers to vote on. Your poll will remain live for 24 hours. Anyone can vote in anyone’s poll, and your vote is kept private.
“If you want the public’s opinion on anything — what to name your dog, who will win tonight’s game, which election issue people care most about — there’s no better place to get answers than on Twitter. For poll creators, it’s a new way to engage with Twitter’s massive audience and understand exactly what people think. For those participating, it’s a very easy way to make your voice heard,” says Twitter.
— Twitter (@twitter) October 21, 2015
Though this could be fun for the average user (am I hot or not lol), its business application is the real focus. Brands can use Twitter polls to easily gauge public sentiment on a variety of topics.
Polls should be rolling out now on iOS, Android, and desktop.