Twitter Lends 'Certified' Status To Eleven Products

Chris CrumSocial Media

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Back in August, Twitter launched the Twitter Certified Products Program aimed at making it easier for Twitter users to find the "right" Twitter tools. The company announced today that the program is expanding with a handful of new partners.

In fact, there are eleven new products that have earned Twitter Certified status. These are: Brandwatch, BuzzFinder, Curatorr, Engage Manager, Flowics, NTT DATA, Offerpop, Scup, TRUE TELLER SocialDesk, SocialGuide Intelligence, and Wayin.

"Since we introduced the program last summer, our goal has been to help businesses find tools and services that make them more successful on Twitter," says Twitter Certified Program manager Zach Hofer-Shall. "To date, Certified Products have been largely U.S.-focused; this new group includes companies from Europe, Japan and Latin America –– extending the program’s global footprint and empowering brands and publishers around the world."

"In reviewing these, you’ll notice another change: we’re simplifying the certification identity by creating a new Product badge, which will include analytics and engagement companies," he adds. "Our certification program remains 100% focused on products that extend Twitter’s value for businesses, and we see the scope of these reaching beyond traditional definitions of engagement and analytics. As business needs for Twitter functionality evolve, we’re expanding the program to meet these needs. We hope the new badging opens more doors for innovation around business applications."

Twitter says it will continue to expand the program with small quarterly classes of products. If you have a product you want to be included, you can apply here.

Chris Crum
Chris Crum has been a part of the WebProNews team and the iEntry Network of B2B Publications since 2003. Follow Chris on Twitter, on StumbleUpon, on Pinterest and/or on Google: +Chris Crum.