In December, Twitter introduced its redesign, which it has referred to repeatedly, and announced that it would be launching enhanced profiles for brands. These are now rolling out to more brands.
“Communicating with users isn’t just about what you say. It’s also about how you say it,” explained Twitter’s ad team. “Now, your profile page does more to help you make an impression with a large header image for displaying your logo, tagline, and any other visuals.”
“You can also control the message visitors see when they first come to your profile page by promoting a Tweet to the top of your page’s timeline,” the team said. “This Tweet helps you highlight your most engaging and important content and better connect with your target audience. The Promoted Tweet on your profile page will appear auto-expanded so that visitors to your page can instantly see the photo or video content that you link to from your Tweet.”
Twitter doesn’t charge brands for the pages or that promoted tweet.
The pages initially launched with a handful of partners including: American Express, Best Buy, Bing, Chevy, Coca-Cola, Dell, Disney Pixar, GE, Heineken, HP, Intel, Jet Blue, Kia, McDonald’s, Nike Basketball, and a few more.
Twitter told GigaOm’s Colleen Taylor that it will continue rolling out to advertising partners, other select partners, charities, media organizations and individuals over the coming weeks and months.
Twitter is going to be under more pressure than ever to cater to brands (and users, for that matter), now that Facebook is going public. For the past year or so, since co-founder Jack Dorsey returned to the company, however, the company has been much more aggressive in making improvements in just about every facet of Twitter.