Twitter announced the launch of a new pilot program to distribute verified account handles and public profile metadata to developers, media and content services, and consumer device manufacturers.
The initial partners for the program include: The Echo Nest, Gracenote and Rovi. Developers will be able to work with these three to integrate verified account handles and tweets into music and entertainment services. Twitter’s Jason Costa explains the role of each partner in a post on Twitter’s developers blog:
The Echo Nest will connect Twitter Verified Accounts to its Rosetta Stone service to give developers a simple way to integrate Tweets from popular recording artists directly into their apps. The Echo Nest’s music intelligence platform powers leading music services and platforms, including Spotify, Nokia, Rdio, MOG, EMI and iHeartRadio.
Gracenote will integrate Twitter Verified Accounts for musicians, actors and other artists into its database of music and video information, which includes metadata for millions of artists, albums and movies.Gracenote’s database powers some of the world’s leading music and video products, including Apple iTunes, HTC smart phones, Ford SYNC and Sony BRAVIA TVs.
Rovi offers digital home entertainment companies an easy way to add Tweets directly from Verified Accounts into their services. Rovi’s database also includes reviews, artist bios and music clips, and is used by manufacturers and services providers.
Account verification on Twitter has come to be a pretty important thing for users, as fake accounts are quite prevalent. The greater this verification assurance can be spread throughout Twitter’s ecosystem, the better off users will be.