Earlier this week, we talked about the reasons you should be using Tumblr for business. We didn’t really go into Tumblr advertising, but it’s not really been an option. They recently launched highlighted posts, where you can pay a dollar to promote certain posts, but that’s not really much of an ad model.
Now, it appears things are changing at Tumblr, which could help drive some significant revenue from the company, while giving brands a real way of generating interest on the increasingly popular social blogging network.
On May 2nd, advertisers will be able to pay to be featured in a “Featured” section on the Tumblr dashboard, reports Mashable’s Sonia Paul, citing an announcement made by Tumblr Founder and CEO David Karp at the Ad Age Digital Conference. This space reportedly gets 120,000 impressions a day.
According to a recent AdAge interview with Karp, Tumblr itself gets 4.5 million impressions a week. In January, he said it had hit the 15 billion pageviews per month mark. That’s likely grown in the meantime.
This month, Tumblr launched some new integration with the Facebook Timeline. Judging on how that has worked for some other social sites, it’s likely to have a significant impression on Tumblr growth as well. Facebook announced last month that timeline integration had lifted Pinterest’s daily active Facebook user base by as much as 60%.
Earlier this week, we reported that Gnip and Tumblr have teamed up to make Gnip the exclusive data firehose provider for Tumblr, which could benefit marketers greatly too.