Trump Pushes MAGA Tweaks to TikTok Algorithm in $14B U.S. Deal

President Trump suggested tweaking TikTok's algorithm to align with his MAGA ethos amid a $14 billion deal granting U.S. investors 80% ownership, averting a ban and separating it from ByteDance. Critics fear politicized content curation and government influence over algorithms, raising concerns about free speech and national security.
Trump Pushes MAGA Tweaks to TikTok Algorithm in $14B U.S. Deal
Written by Ava Callegari

In a surprising twist to the ongoing saga of TikTok’s U.S. operations, President Donald Trump has publicly suggested that the popular video-sharing app should undergo algorithmic tweaks to align more closely with his “Make America Great Again” (MAGA) ethos. This statement comes amid a freshly inked executive order that facilitates the transfer of TikTok’s majority ownership to American investors, effectively averting a congressional ban. The deal, valued at around $14 billion, separates the app from its Chinese parent company ByteDance, with U.S. entities gaining an 80% stake, as detailed in reports from The Guardian.

The president’s comments were made during an Oval Office signing ceremony, where he quipped that if possible, he would make TikTok’s content “100% MAGA.” This remark underscores broader concerns about content moderation and algorithmic influence in social media, especially as the White House asserts that the U.S. will now control TikTok’s core algorithm under the new arrangement. Critics argue this could pave the way for politicized content curation, potentially suppressing diverse viewpoints in favor of conservative narratives.

Navigating National Security and Algorithmic Control: The Deal’s Broader Implications for Tech Policy

While Trump has emphasized that the platform will treat “every group, every philosophy” fairly, his jest about a fully MAGA-oriented app has ignited debates among tech insiders about the risks of government influence over private algorithms. According to Ars Technica, uncertainty surrounds the exact nature of China’s approval for the deal, with some experts questioning whether ByteDance retains indirect influence despite the ownership shift. The agreement requires the creation of a U.S.-specific version of the app, licensing the algorithm while addressing national security fears tied to data privacy and foreign interference.

This move flouts a prior congressional deadline for divestiture, as Trump has repeatedly extended negotiations. Industry analysts point out that controlling the algorithm could allow for subtle biases in content recommendation, amplifying pro-Trump messaging ahead of future elections. Posts on X (formerly Twitter) reflect public sentiment, with users expressing alarm over potential authoritarian overreach, though these remain anecdotal and inconclusive.

Criticisms and Economic Ramifications: Balancing Innovation with Political Agendas

Opponents, including those cited in Ars Technica‘s coverage of the deal’s critics, contend that allowing China to “keep the algorithm” in spirit undermines the separation, potentially leaving backdoors for data access. The White House counters that U.S. oversight ensures security, with The New York Times reporting on the licensing arrangement as a key safeguard. Economically, the $14 billion transaction involves American investors like Oracle and Walmart, positioning them to capitalize on TikTok’s massive user base of over 100 million in the U.S.

For tech executives, this sets a precedent for how governments might intervene in platform governance, especially amid rising geopolitical tensions. Trump’s admission that he couldn’t realistically enforce a 100% MAGA bias— as noted in TIME—highlights the tension between free speech ideals and political opportunism, yet it raises questions about future content policies.

Future Prospects and Industry Reactions: Toward a Politicized Social Media Ecosystem

Looking ahead, the deal’s implementation could reshape social media dynamics, with POLITICO detailing how Trump bypassed bans to negotiate. Insiders worry about echo chambers forming if algorithms favor specific ideologies, potentially eroding user trust. Meanwhile, economic benefits from U.S. control might boost domestic tech innovation, though at the cost of perceived neutrality.

As the transition unfolds, stakeholders will closely monitor algorithmic changes, ensuring they don’t veer into partisan territory. Trump’s lighthearted yet revealing comments encapsulate the high stakes, blending policy with personality in an era where apps like TikTok wield immense cultural power.

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