Nielsen has released a few top ten lists for the top TV ads of the year.

The top most-liked new ad was from Volkswagen, and its Passat ad featuring a little boy dressed as Darth Vader.

Here’s a look at the whole list:

The top most-remembered branded integration with a drama/sitcom was Purell and The Big Bang Theory from October 27, where Sheldon uses hand sanitizer after he puts a live snake into a desk drawer. Here’s that top ten list:

Finally, the top primetime program with product placement activity was American Idol, with 577 occurrences.

What was your favorite TV ad of the year? Let us know in the comments.