November was a turbulent month for the Top 50 branded Facebook fan pages, with lots of growth among the giants and an unusual level of movement in the bottom half of the chart.
Using their home field advantage, Facebook increased their grip on the number one spot, adding 5 million fans since October, which is more than many of these top pages have cumulatively.
Biggest Movers
November’s biggest movers were:
- Subway, up 8 to #46
- Google Chrome, up 8 to #34
- Playstation, up 6 to #23
- Monster Energy, up 5 to #16
- Converse, up 4 to #12
Biggest Losers
The fan pages falling the furthest this month (without falling off the list) are:
- Chick-fil-a, down 7 to #41
- Nike, down 6 to #50
- H&M, down 5 to #29
- Buffalo Wild Wings, down 5 to #40
- Puma, down 4 to #45
New to the List, Falling off the List
This month, 7 newcomers replace 7 other brands who fall of the list. The 7 newcomers are:
- Newcomers: Nike Football, Lacoste (returning after falling off in October), Hollister, Mountain Dew, Burberry, Dippin’ Dots, and American Eagle.
The 7 brands falling off the Top 50 list are:
- Falling Off the List: Chase Community Giving, Big Prize Giveaways (thankfully), Kellogg’s Pop Tarts, Krispy Kreme, Mozilla Firefox, Adidas Football and Kohl’s.
Without further adieu, here are the Top 50 branded Facebook fan pages for November 2010.
| Current Rank (11/29/10) | Rank by Fan Count (10/28/10) | Change in Rank | Fans as of 10/28/10 | Fans as of 11/29/10 | % increase | |
|---|---|---|---|---|---|---|
| 1 | 1 | 23,901,238 | 28,983,118 | 21.26% | ||
| 2 | YouTube | 2 | 18,174,503 | 23,606,705 | 29.89% | |
| 3 | Coca Cola | 4 | 1 | 15,541,729 | 19,792,379 | 27.35% |
| 4 | Starbucks | 3 | -1 | 16,213,132 | 18,526,272 | 14.27% |
| 5 | Oreo | 5 | 12,405,848 | 15,235,373 | 22.81% | |
| 6 | Disney | 8 | 2 | 8,844,085 | 13,920,605 | 57.40% |
| 7 | Skittles | 6 | -1 | 11,738,649 | 13,832,271 | 17.84% |
| 8 | Red Bull | 7 | -1 | 10,443,210 | 13,360,198 | 27.93% |
| 9 | Converse All Stars | 10 | 1 | 7,721,821 | 11,413,830 | 47.81% |
| 10 | MTV | 11 | 1 | 7,441,260 | 11,378,762 | 52.91% |
| 11 | Victoria’s Secret | 9 | -2 | 8,587,928 | 10,168,269 | 18.40% |
| 12 | Converse | 16 | 4 | 6,165,899 | 9,328,805 | 51.30% |
| 13 | iTunes | 12 | -1 | 7,282,202 | 8,994,865 | 23.52% |
| 14 | Live Messenger | 13 | -1 | 7,026,465 | 8,873,699 | 26.29% |
| 15 | Pringles | 17 | 2 | 5,968,107 | 7,968,354 | 33.52% |
| 16 | Monster Energy | 21 | 5 | 5,128,376 | 7,288,182 | 42.11% |
| 17 | Victoria’s Secret Pink | 14 | -3 | 6,202,702 | 7,259,867 | 17.04% |
| 18 | Zara | 15 | -3 | 6,167,761 | 7,194,129 | 16.64% |
| 19 | Dr. Pepper | 20 | 1 | 5,338,458 | 6,972,364 | 30.61% |
| 20 | Starburst | 18 | -2 | 5,525,403 | 6,900,481 | 24.89% |
| 21 | Nutella | 19 | -2 | 5,360,256 | 6,643,002 | 23.93% |
| 22 | Ferrero Rocher | 26 | 4 | 4,572,020 | 6,372,111 | 39.37% |
| 23 | Playstation | 29 | 6 | 3,885,892 | 6,333,701 | 62.99% |
| 24 | Disney Pixar | 23 | -1 | 4,642,155 | 6,268,461 | 35.03% |
| 25 | adidas Originals | 22 | -3 | 4,940,607 | 6,124,650 | 23.97% |
| Current Rank (10/28/10) | Rank by Fan Count (09/28/10) | Change in Rank | Fans as of 09/28/10 | Fans as of 10/28/10 | % increase | |
| 26 | Reese’s | 25 | -1 | 4,575,040 | 5,995,589 | 31.05% |
| 27 | McDonalds | 28 | 1 | 3,952,404 | 5,922,857 | 49.85% |
| 28 | Disneyland | 27 | -1 | 4,107,771 | 5,681,371 | 38.31% |
| 29 | H&M | 24 | -5 | 4,615,132 | 5,603,216 | 21.41% |
| 30 | Xbox | 30 | 3,592,372 | 4,990,590 | 38.92% | |
| 31 | Starbucks Frappuccino | 33 | 2 | 3,375,270 | 4,978,745 | 47.51% |
| 32 | Taco Bell | 31 | -1 | 3,529,929 | 4,832,353 | 36.90% |
| 33 | Walt Disney World | 32 | -1 | 3,572,924 | 4,599,050 | 28.72% |
| 34 | Google Chrome | 42 | 8 | 2,618,302 | 4,078,816 | 55.78% |
| 35 | Nike Football | N/A | N/A | 3,934,872 | 3,934,872 | |
| 36 | BMW | 38 | 2 | 2,808,485 | 3,788,892 | 34.91% |
| 37 | Blackberry | 40 | 3 | 2,778,432 | 3,725,462 | 34.09% |
| 38 | Subway | 46 | 8 | 2,517,582 | 3,704,084 | 47.13% |
| 39 | Lacoste | N/A | N/A | 3,615,571 | 3,615,571 | |
| 40 | Buffalo Wild Wings | 35 | -5 | 3,191,348 | 3,583,647 | 12.29% |
| 41 | Chick-fil-a | 34 | -7 | 3,342,787 | 3,565,069 | 6.65% |
| 42 | Forever 21 | 39 | -3 | 2,783,432 | 3,613,662 | 29.83% |
| 43 | Hollister | N/A | N/A | 3,603,761 | 3,603,761 | |
| 44 | Mountain Dew | N/A | N/A | 3,597,083 | 3,597,083 | |
| 45 | Puma | 41 | -4 | 2,768,890 | 3,317,856 | 19.83% |
| 46 | Abercrombie & Fitch | 43 | -3 | 2,581,575 | 3,248,317 | 25.83% |
| 47 | Burberry | N/A | N/A | 3,271,148 | 3,271,148 | |
| 48 | Dippin’ Dots | N/A | N/A | 3,214,857 | 3,214,857 | |
| 49 | American Eagle | N/A | N/A | 3,198,046 | 3,198,046 | |
| 50 | Nike | 44 | -6 | 2,570,440 | 3,176,395 | 23.57% |
Next month, we’ll see who ends 2010 as among the Top 50 pages. It will be interesting to compare that to me first list, done at the end of 2009. Any predictions?
