TiVo is having a big week. First they came to a resolution with Microsoft in a years long court battle. Now we learn news that

TiVo is launching a cheaper 500 GB Premiere option!

The new Premiere box has 65% more storage than the old 320GB version which will give you over 75 hrs of HD recordings and only goes for $149.99. The new box will have a one year service agreement at $14.99 per month or $12.99 for users with multiple boxes, this is cheaper than last years $19.99/month option. Of course you can still get a lifetime service agreement for $499.99 and at a discounted price of $399.99 for customers with multiple TiVo DVRs.

TiVo is also reducing the prices on their other two boxes. The TiVo Premiere XL $249.99 (reduced $50) can record two shows at once and up to 150 hours of HD content, and the TiVo Premiere Elite $399.99 (reduced $100) can record four shows at once and up to 300 hours of HD content.

“We now live in a world where HD entertainment is the standard and there is more demand than ever to provide customers with additional recording space,” said Doug Bieter, Vice President of Retail Sales for TiVo, Inc. “By enhancing the TiVo Premiere, we’ve also responded to customers’ requests for upgraded memory and introduced a new TiVo monthly service fee structure that is highly competitive with most cable DVR pricing. It is now easier than ever to get the greatest at-home entertainment experience available on the market today.”