Though swipe left / swipe right dating app Tinder is growing in popularity (it’s currently in the top 25 free apps in the App Store), the company currently has no monetization strategy. In other words, Tinder is completely free and it’s not ad-supported.
This will be changing soon.
Speaking at Forbes’ Under 30 conference, Tinder CEO Sean Rad proposed a rad new idea – a premium Tinder service that would expand the app’s matchmaking features.
From Forbes’ Steven Bertoni:
Rad wouldn’t give me specifics but hinted that one of the new features will focus on travel and could help Tinder move into markets beyond dating. Currently location based, Tinder lets you swipe though an endless stream of photos of people looking to meet up — but only the city you’re currently in. The new premium service will likely let users break away from location limits and expand their Tinder reach. “We are adding features users have been begging us for,” said Rad. “They will offer so much value we think users are willing to pay for them.”
It’s important to note that Rad also indicated that the Tinder you know and love will remain free. The “premium” paid service will be an extra, not a sudden charge for the normal set of features.
From that cryptic announcement, it looks like Tinder could be looking to not only expand the “hook-up” offerings geographically, but possibly move away from the “hook-up” matching a little bit and offer some other types of match-ups. Professional, even?
Apparently, this will launch in November. Keep your eyes peeled. Meanwhile, keep on swipin’ right.
Image via Tinder, Facebook