Facebook Timeline for Brands – Businesses React On Twitter

Earlier today, Chris Gabbard did an article about the new Facebook Timeline For Brands. This is a more business-centric version of Facebook’s ubiquitous Timeline layout.

Facebook plans to have all personal and brand pages running on Timeline by the end of March. Chris noted some of the reactions to the new looks, all positive. And, some businesses do like it, that’s for sure. Check out what some of these folks had to say on Twitter about the new layout and how they think it will work for their businesses.

@LikeableBook
Likeable BookTimeline for Pages gives brands an opportunity to present the company’s story in a more Likeable and transparent way #fMC 10 minutes ago via HootSuite · Reply · Retweet · Favorite · powered by @socialditto

@BeBrandSimple
Brand Simpleour Brand Simple page is using Timeline for Brands! Features have changed.. yet customization & new admin page will be fantastic! 18 minutes ago via HootSuite · Reply · Retweet · Favorite · powered by @socialditto

@JPedde
Jenn PeddeAs a community manager, I’m super stoked about the Timeline for Brands change. #cmgrchat #fmc 17 minutes ago via Echofon · Reply · Retweet · Favorite · powered by @socialditto

But, after businesses have had a chance to sit with the new layout for a bit, questions are starting to emerge. Like all Facebook changes, this is one that businesses are going to have to get on board with, like it or not.

@MilesToneFilm
Miles WattsSuddenly hearing loads of complaints about Facebook Timeline. I happen to like it, but really… either accept it or leave Facebook. #moveon 25 minutes ago via Twittelator · Reply · Retweet · Favorite · powered by @socialditto

But, this sort of change is not like some no-name Facebook user having an issue with Timeline or the Ticker. Businesses spend money to represent themselves in a certain way on formats like Facebook. The following Tweets stuck out as expressing concern or delight over the new Timeline For Brands offering.

@erikj
Erik JohnsonPersonal opinion: Not a fan of #facebook timeline for brands. They buried the custom tabs companies put time and money into building. 2 hours ago via HootSuite · Reply · Retweet · Favorite · powered by @socialditto

@nellsberry
Helen Williams@MilesToneFilm I have to say though, I was just getting used to it and then saw timeline for brands and couldn’t help cringing! 21 minutes ago via TweetDeck · Reply · Retweet · Favorite · powered by @socialditto

@KyleWiebalk
Kyle Wiebalk@sharayray I’m a little scared of Facebook Timeline for Pages…I mean, no landing pages or tabs?! 10 minutes ago via web · Reply · Retweet · Favorite · powered by @socialditto

@thescottbishop
Scott BishopThe point of brands to be on Facebook is to interact and engage with customers…not sure how Timeline Pages does that? At all. 1 day ago via TweetDeck · Reply · Retweet · Favorite · powered by @socialditto

@sacevero
Stacey Acevero I’m somewhere in the middle about Facebook for Brands. I like that it’s more visual, but don’t think the timeline approach is best… 1 hour ago via TweetDeck · Reply · Retweet · Favorite · powered by @socialditto