Just yesterday, we got word that Time Warner Cable was reducing its prices for customers living in or near Kansas City. The move appeared to be the result of the company trying to better compete with Google Fiber and other services that are moving in on its turf. Now TWC is starting to raise prices in other areas, but you shouldn’t go blaming its competition with Google Fiber just yet.

The Bangor Daily News reports that Time Warner Cable customers in Maine have started to receive letters informing them of a price increase for cable services. Starting March 1, TWC customers will see their bills for basic and standard video service increase by $2.50 and those with digital only services will see an increase of $5.

Andrew Russel, TWC’s communications manager for the Northeast, told the Bangor Daily News that the price increase won’t actually effect the majority of its customers because they’re locked into a promotional package with a set price. The increase also doesn’t effect those who use TWC for Internet or Home Phone services. In short, only those with TV packages will see their prices increase.

So, why the change in pricing? Some people will undoubtedly automatically jump to the conclusion that lowering prices for customers near Google Fiber areas have forced it to raise prices in other areas. That actually doesn’t seem to be the case here as the price of Internet would have gone up if it were.

The price increase only affects cable subscribers, and that can be attributed to the rising cost of programming. TWC specifically points out the cost of local broadcast channels and sports programming as the culprits behind the higher prices.

That being said, it’s still unfortunate that subscribers in the areas affected have no choice but to accept the price hike. The lack of competition in Internet and cable television has effectively killed any chance of customers being able to demand better prices. Until more options are available to consumers across the country, you can either stick with it or cut the cord altogether. If you choose the latter, you might want to check out Netflix and its new original series House of Cards.