EDF Engergy and Sosolimited are working together to put on what EDF calls the world’s first social media-powered light show. It uses tweets, and turns them into a real-time light show using the London Eye, a famous Ferris Wheel in the city, and determines the mood of the tweets to dictate the color of the lighting.
“We have written software that captures all the tweets coming out of the UK mentioning the Olympics, and are running sentiment analysis algorithms on them to determine their emotional content,” says Sosolimited’s Justin Manor. “The rising and falling mood of the nation with respect to the Games is charted throughout the day on a large LED wall next to the Eye, and every night at 9pm, that data is played back out across full color architectural lighting fixtures around the Eye and with large ground based search beams.”
“We have teamed up with EDF Energy, one of the Tier-1 sponsors of the Olympics, as well as Ignite, an amazing events company in the UK, to pull this crazy project off. If you happen to be in London for the Games, please stop by the Eye, and you’ll probably bump into one of our team onsite!”