The Things Google Did in 2010 (The Third Quarter)

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We're looking at the things Google has done over the course of the year. For the first quarter, read this article. Then find the second quarter here. Now we're on to the third quarter. 

Allow me to include the disclaimer from the previous posts: I have not included every single Google-related story of the year. That would require a book (and a rather large one I believe) rather than an article. I've omitted most of the legal stories and rumors (both of which there have been many in 2010), and tried to stick mostly with actual releases, features, acquisitions, and happenings. Even still, I'm sure there are plenty of things that didn't find their way into the article(s). Please feel free to add more in the comments. All of that said, it's been a huge year for Google, even just looking at the items included. 


In July, Google announced its intent to acquire ITA Software for $700 million, introduced realtime Blogger stats, introduced YouTube Leanback, delved into 45° imagery, announced Google App Inventor, invested in Zynga, integrated Picnik with Picasa Web Albums, eyed mouse movement as a possible search relevancy signal, launched a site for Fiber for Communities, announced partnerships with Ford and GM, arranged to scan over 160,000 more books, launched a keyword targeting tool globally, added more options for Google News, acquired Metaweb, and made the Google Search Appliance more accessible.

Google also added features to the Buzz API, readied a Hong Kong-based Q&A site, entered a 20-year wind power agreement, launched new image search ads, launched a new version of the music page on YouTube, sped up dialing on Google Voice, gave Google Maps data to Virgin America flights, announced it would churn out new Chrome releases at a faster rate, made it easier to track mobile clicks, introduced a way for users to launch Google Places on their Android devices like it is its own app, launched Google Apps for Government, teamed up with PowerReviews, gave Android developers a new licensing service, added page load time metrics to Chrome, increased the YouTube upload limit, launched a new mobile ad format with location extensions, and launched a new product search ad format with product extensions.

Google Ventures invested in a search marketing firm. Google Earth started to depict rain and snow, Google started focusing on check-in services with the Google Places API, and Google announced it was getting rid of the old version of AdSense for search.


In August, Google began letting users sign into multiple accounts, and let Chrome users drag attachments out of Gmail. Yelp didn't want its stuff coming up on Google's Place Pages. Google acquired Instantiations, turned the Nexus One into a developer phone, announced that it was closing the doors on Google Wave, acquired Slide, made reputation management easier for local businesses, acquired Jambool, gave Google Docs a file conversion feature, released a joint "Open Internet" proposal with Verizon to much controversy, made some adjustments to Gmail, entered an ad deal with DirecTV, and updated Gesture Search for Android.

Google Ventures invested in ngmoco. Google Sites got Google Moderator integration. Google launched the Chrome to Phone browser extension/app, launched Voice Actions for Android, added features to the Google Buzz API, added alerts feature to Analytics Intelligence, offered new HTML5 tools and resources, launched a Gmail HTML5 game, acquired, launched enhanced CPC for AdWords, added mobile features to DoubleClick for advertisers, caught some flack over Google TV from the networks, added the ability to search across email and Docs in Gmail, gave Gmail a new look on the iPad, and launched a new management API for Google Analytics

Google gave small businesses a forum to discuss AdWords, launched a developer preview of the Chrome Web Store, let webmasters verify their sites with a GA snippet, made it easier to monetize iPad apps, announced new features for the Doubleclick Ad Exchange, added underwater imagery for Google Earth on Android, tweaked its algorithm to show more results from a domain, made scheduling improvements to Google Calendar, gave realtime search a homepage, acquired Angstro, invested in affordable housing, renewed a content deal with the AP, acquired SocialDeck, introduced Priority Inbox for Gmail, and launched stats for Blogger.


In September, Google started indexing SVG files, added company logos to locations in Google Maps, launched an upgrade to SketchUp, renewed a search deal with AOL, called upon retailers to list inventory, open sourced more of Wave, updated privacy policies, and added multiple addresses to mobile ads in location extensions. This video was also made about the company:

Google started letting users sign up with Yahoo accounts, gave Google Voice users missed call notifications, launched Google Scribe as a labs experiment, introduced Google Instant, gave Google Voice new Android widgets, launched a new site for Google Earth, added analytics support to Chrome extensions, implemented monthly charging limits in AdWords, tested a new live streaming platform for YouTube, rolled out AdWords Campaign Experiments globally, and acquired Quiksee, allowed Picasa Web Albums users to share privately with Buzz. An ex-Googler was revealed to have accessed private info of minors

Google made Google Health more useful and personalized, added photo-flipping to Place Pages, improved video chat quality in Gmail, acquired a Netflix exec for YouTube, continued efforts in predicting what users want, announced that 3 million businesses had "gone Google", created themed ads for custom search, added web font support to Google Docs, added a partner for Google PowerMeter, launched a new Gmail app for Android, launched Google New, started using rich snippets for local search, paired the Chrome Web Store with Checkout, partnered with Politico on tech and politics, and launched Breadcrumb as a labs experiment.

Google also launched the Analytics Dashboard, acquired Plannr, announced an agreement with Bizrate Insights, offered new display ad formats, turned its failed phone store into an Android gallery, made its URL shortener available to everyone, and introduced a new image file format in WebP.

Read the rest:

The First Quarter

The Second Quarter

The Fourth Quarter

What is your favorite thing that Google did in 2010? Least favorite? Comment here.


Chris Crum

Chris Crum has been a part of the WebProNews team and the iEntry Network of B2B Publications since 2003. Follow Chris on Twitter, on StumbleUpon, on Pinterest and/or on Google: +Chris Crum.

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