Nielsen has released the results of a survey looking at the most popular apps on Android. The survey is broken up into three age segments: 18-24, 25-34 and 35-44.
It shouldn’t come as much of a surprise that Facebook dominates. And that’s across each age group surveyed. It's certainly worth noting that Facebook is beating Google’s own products on its own operating system.
It beats out Google Search, Gmail, Google Maps and YouTube (and yes, Google+), according to Nielsen’s numbers, though it does fall behind Google’s Android Market. Here’s how things shook out:
Facebook has obviously become a force to be reckoned with for any Internet company in terms of where users are spending their time online (including mobile). Facebook is also the top free app of the year in Apple’s App Store.
It really says something about Facebook’s power when it dominates Android use so much, even though Facebook’s Android app has been very buggy and often complained about. Facebook just finally released a new, better version of the app. It also says something about the trend of how people are consuming information.
“Apart from gaming, the 35-44 segment demonstrates a greater inclination to shop using the Amazon AppStore: 24 percent of them used the app in the last 30 days, while only 14 percent of those 18-24 did the same,” says Nielsen. “Groupon appeals more to those 25-34, not even making the top 20 ranking for those 18-24. A similar trend was found on Google+: active reach was higher for those 25 and older when compared to the 18-24 demographic.”
Nielsen ranked the apps by active reach, using percentage of Android owners who used the app within the past 30 days.