Why Should You Use Mass Text Messaging Software?

Having the ability to communicate quickly, broadly, and thoroughly with anyone is a useful tool. When it comes down to it, using a communication method that can reach a large audience quickly with the...
Why Should You Use Mass Text Messaging Software?
Written by Brian Wallace
  • Having the ability to communicate quickly, broadly, and thoroughly with anyone is a useful tool. When it comes down to it, using a communication method that can reach a large audience quickly with the guarantee that your messages won’t go unread is probably one of the most valuable assets a business can have. Mass text messaging software is exactly what you need to accomplish these tasks.

    A mass text messaging software solution is simply an integrated dashboard that allows you to get in touch with your contacts quickly and efficiently. Through a mix of scheduling, following up, real-time tracking, and integrating with other communication tools, the software is a one-size-fits-all solution to the communication conundrum facing so many businesses today. In this article, you’ll why you should use mass text messaging software solutions at your business right now.

    Extensive Reach

    Reaching a wide audience is one of the core tenets of marketing. But you also want to reach an engaged and diverse audience. That’s where text messaging can dramatically improve your overall reach. People love text messaging. Text messages are convenient and easy to send and are a pretty robust way to communicate. People love them. 90% of customers usually want a business to use text messaging as their primary means of communication. Whether it’s marketing or a helpline, text messaging is easier for people to use and therefore much more convenient. Messages have a quick turnaround and are always an easier way to reach audiences worldwide.


    SMS Templates help make messages easier to send quickly. A template is simply a pre-designed document that you can alter slightly to tailor a message to a particular audience. Businesses have been using them as a means to create personalized, tailored messaging campaigns for a long time via email. The same logic can be applied to using them for text message marketing. If you are running a texting campaign that’s targeted toward particular audiences, using templates can help generate personalized messages your customers can easily engage with and are more likely to open.

    Smooth Responses

    Real-time responses from your contacts are incredibly important, especially when you’re trying to generate leads, connect with customers, and communicate a critical message. Fortunately, flexible mass texting software lets you monitor responses and conversations as they occur in real-time. If a colleague replies to you, you can reply quickly in seconds. Smooth, free-flowing communication eventually leads to better engagement, customer satisfaction, and better open rates/response rates for your messages.


    Messages can be tagged with detailed attributes to make them easier to locate, distribute, and sort. But what are attributes in the sense of text message marketing communication? These simply refer to how you tag your contacts. If your contact is somebody within the organization, it might have their name and business function in their attributes section of the contact. It could also have its title or physical location.

    Since you’ll be dealing with both text messaging in your own local area and throughout the nation, location is an important tag to have on some types of messaging content. Other attributes are tax might include Marketing group, organizational roles, or other important defining metrics that determine who you’re messaging, when, and why.

    Streamlining and Convenience

    At the end of the day, you want a convenient and streamlined experience dash especially when it involves communication. If you want an easy way to save time and money, switching to mass text messaging is one way to do it. Text messaging doesn’t really cost much at all to send and you might even end up with better overall customer satisfaction due to the convenience with which you can speak to customers through texting. For marketing communications, a text message goes a long way to allow customers to opt-in, opt-out, and interact with promotions. From a customer service perspective, it frees up communication channels to ensure everybody benefits from high-quality communication.

    At the business level, streamlining your communication with text messaging allows you to get in touch with colleagues both nationally and internationally to ensure smooth collaboration or communicate vital operational concerns efficiently. Ultimately, the ability of mass text messaging to improve and streamline communications is beneficial across the board for everyone from customers to investors to associates and beyond.

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